Introduction:
Google is known for innovations and updating algorithms continuously, and month on month. Every year, there are new upgrades, prompting SEO strategies to think of newer ideas to stay afloat! The biggest challenge has been, that what worked the previous year may not yield the same results this year. The experienced companies offering, Seo Services in Mumbai, state that organic traffic is not coming in as per the expectations. As google goes on tweaking its views on content, it has affected search engine rankings of all, worldwide!
However, there are many new developments on this front, let us look at the newer and actionable advanced Un-organic & Organic SEO techniques:
1. AI Tools for Creating Content:
AI or Artificial Intelligence has come as a boon for the digital marketing industry. The AI-powered tool helps in creating articles, blogs, landing pages, email copies, ad. copy for (Google Ads, Facebook Ads, Instagram Ads, etc.) Moreover, video descriptions for YouTube, products, and job descriptions.
AI content writing uses specific autoregressive language models, which in turn use deep learning to produce human-like text. Thus, it generates unique and relevant blog posts for one’s target audience. Most of the digital marketing companies use AI for content marketing and as part of the new SEO strategy. But there are also many companies globally, that would like to for only human-written content.
Another, exception to this rule, according to the Best Seo Agency in Mumbai, is that some of the companies vouch for AI and human content both. By using AI, technology, they can save time and money. But, by using human content, they get only original content from the mind and research by a writer. Companies mostly work according to their client’s requirements and perspectives. Most of the clients do not mind spending more time and money as well. So, they go for only human content.
MSMEs have fallen head over heels for AI technology-driven content, because of budgetary constraints. They are unable to spend more for human content as their pockets will get dried up faster as per many experts offering Seo Services in Mumbai. However, Indian conglomerates and MNCs (Indian or Global) spend for human content for brands that have high yields and huge ROI. For any suffering brands or one can say, the brands that have not taken off…so they embrace AI to get eyeball movements from their TG.
Let us explore the different AI writing tools suggested by the Best Seo Agency in Mumbai!
- Jasper: This is used for long-form content like blog posts, informative articles, and landing pages
- Copysmit: It is used for e-commerce content like product descriptions which helps in Shopify integration.
- Rytr: This is best for marketing-related content like YouTube or job descriptions.
- Anyword AI: Used for copywriting, for creating ad copy
- ChatGPT: This is best for interactive dialogues, creating conversational content, and creating creative text. It possesses VoxScript, which extracts the transcript from a YouTube video URL and converts it into an appealing blog post.
2. Search Engine Optimization: The Organic Process with Upmarket Strategies:
The companies who provide expert, Seo Services in Mumbai have given important inputs on this. All experienced SEO practitioners are aware that, one can increase organic traffic more strategically by optimizing the existing content. It is done through the process of ‘content optimization’!
This optimizes a page’s on-site meta tags as given below:
- Primary and secondary keywords with perfect densities
- Should have a proper word count
- Better readability should be ensured
- Should have optimal meta title and description tags.
The Best Seo Agency in Mumbai, suggests four important points to implement content optimization through its own site effectively:
- Identify appropriate word counts and keyword densities.
- The Meta titles should be tested to optimize CTR.
- One should use content decay to update pages with declining traffic.
- All related questions covered should be aligned with the intent of search engines.