Off-page SEO mainly includes ‘link-building’ i.e. getting links from authoritative sites to your website. It depends on sources like social networking platforms or blogs of reputed brands, etc. Getting links from authoritative websites can make a huge difference to your website as it shows Google that people value your content and your services can be trusted. Good content will get you natural links which in turn will give you high rankings and traffic. If you get links from well-known sites, your ranking on the search engine will be pragmatically affected. However, if the links are paid links, links in article directories or link farms, your ranking will be negatively affected. Site Invention assures positive off-page SEO to amplify your websiteranking. The factors that Site Invention experts consider before curating off-page SEO are: website loading speed, content creativity, Redirects, XML Site map, URL structure, additional URLs, Duplicate content, Schema and mark-up, Information architecture, internal linking, etc.