Electronic commerce, commonly referred to as eCommerce, is an online platform that helps companies and users buy or sell their products and services on the internet. For this, the businesses need the support of a WordPress website development company. 

The best feature of Ecommerce is that you can carry the whole website in your pocket, inside a phone, tablet, or personal computer. Amazon is an eCommerce giant which controls a larger part of this market. It’s the largest retailer worldwide and is continuing to grow. 

In the same line, the WooCommerce platform is the best e-commerce website development in Mumbai. So, let us look at the aspects of Woocommerce here. But before that, let us explore the segments and advantages of e-commerce.

Segments Of Ecommerce

It functions majorly in four sections of the market which include business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B).

  • B2B: When two businesses are directly involved in selling products and services. 
  • B2C: When the sales happen between a business and a consumer directly.
  • Consumer to business: It allows people to sell their products to businesses like artists selling or licensing their paintings for use in an MNC.
  • Consumer to consumer: It’s like an exchange system between two consumers like Olx or eBay.

Advantages Of Ecommerce

Ecommerce has many advantages over other offline businesses.

  • It’s convenient to run an E-commerce business as it can occur round the clock, seven days a week.
  • The choice offered to buyers is expanded.
  • You can do the transactions with just a mere click.

Ways To Generate Traffic On Ecommerce Website

  1. Powerful Product Listing pages

The Ecommerce website should be a user-friendly platform. People can be specific in selecting products, prices, and other attributes. It provides the users with on-page product filters to help them navigate and narrow down their purchase options.

  1. Working With Influencers

Working with well known public figures and faces who help market your product and increase your sales by many folds through different means is influencer marketing. 

There is a trend of following favourite celebrities, and they have the power to incentivise and influence people for buying a product or service. People love to do what the stars tell them to do.

  1. Blogging 

Blogging helps boost the traffic on the e-commerce platform and imposes authority on topics confined to your niche. Every person who visits the blog page has many opportunities and detailed descriptions of products to go through and will subscribe to future updates.   

Blogging makes it easier for people to know about the platform and the products and services. People will see the products and tell their friends and family about them, which drives a goldmine of traffic to the e-commerce website.

  1. Free Giveaways

Everyone loves free stuff and gifts. People want things at the cheapest rates or even free. Initially, when the company or startup is trying to grow, they provide free giveaways to attract customers. It helps them to reach potential buyers and maximise their reach. 

Giveaways should be visible to the customers, for that one has to prepare a promotion plan for this campaign. One of the effective ways is to promote it by creating a viral loop. On the other hand, influencers can also advertise about the website. 

  1. Social Media Connectivity

It is extremely important to link as many social media accounts to your e-commerce platform. 

Linking social media accounts can be done within a few minutes. Every website nowadays has social media accounts listed at the end. E.g., Facebook, Instagram, Twitter, YouTube, etc.

Conclusion 

WooCommerce has got scalable outcomes as the e-commerce website development in Mumbai. The best feature of this platform is that it is free of cost and helps them grow the business. Extensibility is the greatest strength of WooCommerce. It can be tailored finely into the niche-specific platform when given time and resources, making it the most preferred WordPress website development company.