Introduction:
We are observing today, that the E-commerce landscape is continuously evolving. The digital canvas has created huge challenges for businesses as well as consumers! The business owners would like to stay ahead of the curve, and at the same time, customers expect an effortless and personalized shopping experience. It has been disclosed by marketing strategists globally that the global E-commerce sales projection will reach more than $5.7 trillion by 2025. To capture a sizeable share of this ever-growing market, businesses need to invest and formulate innovative along with user-centric E-commerce website development strategies.
So, in today’s times, E-Commerce website development plays an important role, and the best E-Commerce website developers in Mumbai, strive to deliver this experience among others of these tribes as well!
An appealing and attractive E-Commerce website always works well for customers who are surfing for new products and gearing up for new buys! Statistics reveal that more than 78% of consumers judge a business’s credibility based on its website design, aesthetics intuitive navigation, responsiveness, etc. Mobile commerce accounts for fifty percent of online sales globally. The research findings by the E-commerce website design company in Navi Mumba I have revealed that more than 65% of users will not make a repeat purchase from an E-Commerce site if it is not mobile-friendly. The key factor is the personalization of a website, driving customer engagement and loyalty. As we see today, AI-driven recommendations tailored to an individual’s preferences enhance tremendous user experience.
Let us explore five important new trends in E-Commerce Development:
1.Forays to be made in Voice Search:
Voice search is dominating as a convenient and hands-free way to interact with technology. It has gained significant value in E-Commerce website development. Voice search-friendly websites with natural language processing capabilities today bring in customers in hordes!
2.The approach of Hyper-personalization:
This is the next level of customer experience personalization. This involves leveraging customer data, browsing history, and purchase methods to weave around product promotions and suggestions for purchase! Thus, an engaging shopping experience is enjoyed by customers according to the E-commerce website design company in Navi Mumbai!
3.Re-engaging customers by catalog sharing:
The best idea is to share product catalogs by email based on the customers’ browsing history.This creates re-engagement by customers and encourages them to repeat purchases. The best E-Commerce website developers in Mumbai, stress that identifying products which has been viewed by customers, and their tastes and compilation of them into a personalized catalog is a compelling strategy! These recommendations are based on the past purchases of customers and similar products purchased by like-minded customers. E-mail marketing plays a vital role in catalog sharing.
4.Using WhatsApp for real-time purchase updates:
As, WhatsApp, has become today a reliable and ubiquitous messaging platform, it has transformed into an important tool in communications with customers. This game-changer approach enables businesses to deliver real-time tracking information and delivering notifications. It is directly sent to the customers in- boxes.
The opinion of stalwarts at E-commerce website design company in Navi Mumbai is that, this innovative approach offers a more personalized and convenient experience, for the customers with instant updates on the status of order! Very convenient and very quick, and keeps customers informed every step of the way.Â
5.Mobile-friendly design approach:
Mobile devices today account for a majority of transactions of business as per statistics drawn by the best E-Commerce website developers in Mumbai! There is more than 65% of total internet traffic, transforming the purchase mechanisms. Consumers all over the world use cell phones for all communications, including online purchases.
Conclusion:
So, all in all, E-commerce is going to play a strong role in the recommendations of products, and services to customers by upgrading to these latest trends. Thus, businesses need to recalibrate their strategies to accommodate more and more customers by using these new trends and it is just a march towards being a successful E-commerce business entity!