The SEO vs. PPC: which option is going to be your best choice for your business? This discussion has been going on for years. Which option is better: clearly buying your way to the tip of the search engines with the use of a pay-per-click campaign or developing your organic search engine marketing strategy through search engine optimization? In order to find out the conclusion, first, you have to comprehend the pros and cons of both PPC and SEO.

Advantages of Organic SEO:

  • Organic SEO is cost-effective and long-lasting; a properly optimized website can maintain a high position in the search engine results even after a PPC campaign gets turned off.
  • Search engine ranking is reasonably stable, whereas PPC ad positions change continuously according to your opponents’ bidding tactics. 

Drawbacks to SEO:

  • SEO is very slow in comparison to PPC. It takes months after you optimize your website to start giving results, whereas PPC can get you leads immediately.
  • SEO is very time-consuming, especially if you are doing it by yourself. You may purchase SEO tools or may hire someone to do the SEO work for you, but that will be costly.

Advantages of PPC:

  • Immediate results: As your PPC campaign starts, you’ll start seeing more clicks, traffic, and conversions. SEO can take months before you begin to see your site leveling up the search engine results.
  • PPC is controllable and scalable; you get to set your budget and have a proper idea of how many leads you’ll be getting in return. This will help you to estimate an accurate budget for digital marketing. SEO takes longer or may require more money if the industry or location is very competitive.

Drawbacks of PPC:

  • You may have to pay more to get the same results that you have been getting over the years, as keywords competition has never been this terrific.
  • Researching and selecting effective keywords to bid on is very time-consuming. SEO is long-lasting, it takes a while to get going, and it may slow down at times, but once it gets the momentum up, there’s nothing stopping it.


So which option is better? It depends on your business and budget. Ideally, a well-structured PPC campaign and SEO both tend to give the best results for the industry. If you need an immediate result and can pay for it, then entering a PPC campaign will give the desired results. However, it can still consume time and trial and error to find ads that convert without the need to overpay for results.

If you have an extended timeline and don’t require to see immediate results. Then SEO can give some of the best results over time. You won’t always be needing to spend money for website traffic and leads or need to come up with the latest ads to withstand Ad blindness. However, a well-designed marketing plan that incorporates the two efforts tends to direct to the best overall result.